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Who should take the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam

The Salesforce pardot-specialist exam is intended for a person with experience in the development of custom Lightning Platform applications, including the practical implementation of the skills and concepts mentioned below in the exam goals. In general, the Salesforce Platform Pardot-Specialist has 6 months to 1 year of experience developing applications on the Lightning Platform and/or a related platform for technology.

The applicant for the Salesforce Platform Pardot-Specialist should have the following listed experience, abilities, and knowledge:

Ability to develop software to help business processes and specifications for reporting
Understanding of the forms of Salesforce licences and related considerations
Familiarity with the platform’s social and mobile capabilities; familiarity with the use and optimization of company software on mobile devices
Familiarity with the development environments of Salesforce and the options available for deploying software and handling changes on the Lightning Platform
Familiarity with Lightning Platform capabilities

It is not expected that an applicant for this exam would be able to manage Sales Cloud or Service Cloud, have experience in programmatic development (Apex, Visualforce, etc.), design custom interfaces using Visualforce, or use Apex or JavaScript to design custom Lightning components.

NO.49 Completion actions only affect prospects not visitors?

True

False

NO.50 LenoxSoft wants to provide a list of their products on their “Contact Us” form and ask prospects to select only one product they are most interested in.
Which field type should they leverage?

Multi-Select

Checkbox

Dropdown

TextArea

NO.51 Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?

Create a special campaign to track pricing page views.

Create a Page Action set to Tag prospects as having viewing it and add them to a list.

Create a Form with a Completion Action to send a pricing sheet.

Create a Dynamic List based on page view to segment automatically.

NO.52 You can set up Pardot to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account.

True

False

NO.53 What is the difference between a visitor and a prospect?

A prospect has an identified email address, while a visitor does not have an identified email address.

A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.

A prospect has submitted a Pardot form, while a visitor has not submitted a Pardot form.

A prospect has an assigned user, while a visitor does not have an assigned user.

NO.54 A client submits their Pardot form to test the form’s completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What do you give as to why the actions did not occur?

The client has a visitor filter set up to filter activities from their IP address. Completion actions do not occur on filtered visitors.

The ’email’ form field was set up to exclude free email addresses, so even though they submitted the form successfully, the Gmail address they used prevented the completion actions from running.

The client did not un-pause the completion actions.

Kiosk mode was enabled on the form, so completion actions did not run.

NO.55 What information is required when creating a prospect manually?

Campaign, Company, Email, Score

Account, Email, Profile, Score

Campaign, Email, Full Name, Profile

Campaign, Email, Profile, Score

Explanation
https://static1.squarespace.com/static/54359ec1e4b0d2eefcc96bb0/t/5b930f624ae2373f8cb06bad/153636438862

NO.56 What are two benefits of the engagement studio tasting experience?
Choose 2 answers

Evaluating email template options for the program

Visualizing a prospect’s possible paths

Understanding the timeline of the program

Measuring a specific step’s performance

NO.57 Does an automation rule ever match a prospect more than once?

Yes, automation rules run every time.

No, an automation rule will only affect a prospect one time
An automation rule can match a prospect more than once if you enable Repeat Rule. Otherwise, an automation rule will only affect a prospect one time.

NO.58 An engagement studio action step is scheduled to send an email on March 20th.
What should happen to the prospects who reach this step after that scheduled day?

A prospect arriving after the send date will remain on the step until a new send date is set

A prospect arriving after the send date will skip the Send Email step.

A Prospect arriving after the send date will be removed from the program.

A ProsPect arriving after the send date will be sent the email.

NO.59 When prospects register via a Pardot form, they will still receive GoToWebinar’s reminder and registration emails.

True

False

Explanation
https://help.salesforce.com/articleView?id=pardot_connectors_gotowebinar_considerations.htm&type=5

NO.60 A company wants to send emails from a new domain.
Where should an Admin navigate to in Pardot to add the new domain?

Marketing | System Emails

Marketing | Email Sending Domains

Admin | Security

Admin | Domain Management

NO.61 How is an active visitor different from an identified visitor?

An active visitor is identified by Pardot after visiting a web page.

An active visitor is identified by Pardot after visiting a web page and are NOT ISPs.

An active visitor visited two or more pages regardless of identification.

An active visitor visited two or more pages and have been identified.

NO.62 A marketing manager wants to view list email engagement metrics in Engagement History in Salesforce.
Which metric is not supported?

Total Replies

Total Delivered

Unique Opens

Opt Out Rate

NO.63 A user wants to increase a prospect’s score an additional five points every time a specific form is completed.
The score increase should occur upon form submission.
What automation tool should be used to accomplish this?

Engagement studio

Completion action

Custom redirect

Segmentation rule

NO.64 How many times can each action be added to the logic of the same engagement program?

Email actions can be used an unlimited amount of times, but the other actions can only be used once per engagement program.

Actions can be used an unlimited amount of times in an engagement program.

Email actions and pauses can be used an unlimited amount of times, but the other actions can only be used once per engagement program.

Actions can each be used only once per engagement program.

NO.65 A marketing manager sent an email template last week to their “Hot Prospects” list, which is populated dynamically based on the prospects’ scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.
How should they accomplish this?

Create a new dynamic list using the criteria “Prospect email template”, the template name, and “was not received” and then use it as the recipient list when sending the email template.

Send the email template to the “Hot Prospects” list, but select the “deduplicate” option to remove recipients that already received the email last week.

Create a new list of the prospects that received the email last week and then use it as a suppression list when sending the email template to the “Hot Prospects” list.

Send the email template to the “Hot Prospects” list like last time; the prospects that received it before will be automatically suppressed from receiving the same email template.

NO.66 A new Lead record is created in Salesforce without an email address and the Salesforce connector is set to
“automatically create prospects in Pardot*’.
What action would occur in Pardot?

No new visitor record will be created.

A new prospect record will be created.

A new account will be created.

No new prospect will be created.

NO.67 A marketer receives a request to permanently delete a prospect from Pardot.
How does the marketer satisfy this request?

The marketer archives the prospect, but cannot permanently delete their data.

The marketer deletes the prospect in Salesforce, which then permanently deletes the prospect in Pardot.

The marketer goes to the prospect record and chooses the “Permanently Delete” menu option.

The marketer archives the prospect and then selects “Permanently Delete” from the recycle bin.

NO.68 None of the above
Email, First Name, and Last Name are required fields in order for GoToWebinar to register a new user to an event.

True

False

Explanation
When creating a Pardot form to register a prospect for a webinar, you must, at a minimum, include these three required fields to successfully register the prospect for a webinar.

NO.69 What information can you find about your competitors in Pardot?

Alexa rank

BBB score

News article mentions

Number of inbound links

Number of indexed pages

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[Nov-2022] Pardot-Specialist exam torrent Salesforce study guide [Q49-Q69]

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