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Updated Jul-2022 Test Engine to Practice Marketing-Cloud-Email-Specialist Dumps & Practice Exam

Dumps Collection Marketing-Cloud-Email-Specialist Test Engine Dumps Training With 280 Questions

Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:

NO.148 What are some of the acquisition method for allowing subscribers to opt-in to receiving email? (Choose 3)

 Sales associate request during check out.

 Paid Mobile Ads

 Capture from Facebook

 Authenticate email

 Drip campaigns

NO.149 NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers

 The ability to set criteria to segment contacts based on behavior using SQL

 The ability to extract data from an Audience data extension for analysis

 The ability to set goals and have the system listen to see if users met the goal

 The ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests

 The ability to update or create Salesforce CRM objects or records

Explanation
https://help.salesforce.com/articleView?id=mc_jb_schedule_an_audience.htm&type=5

NO.150 What happens when subscribers click the default “One-Click Unsubscribe” in an email sent to a “Public” List?
(Choose 3)

 They will be unsubscribed from all available lists

 They can resubscribe from the Subscription Center

 They can choose to be unsubscribed from all lists in the Subscription Center

 They will be unsubscribed from the List used for the send

 They will be removed from the data extension

NO.151 Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.
In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers

 Include a “Contact Us” link in the footer.

 Use a clear “From” name that is easily recognized.

 Include a physical mailing address of the company.

 Use animated emojis in subject lines to draw the eye.

NO.152 Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero images using the naming convention “Hero_CTA.” What are two methods to ensure click behavior on these images is tracked with this naming convention? Choose 2 answers

 Include an alias attribute in each anchor tag and populate it with
“Hero_CTA.”

 Include “Hero_CTA” in the Link Tooltip field for each link.

 Add
“Hero_CTA” to the Tracking Alias field for each link.D. Include “Hero_CTA” in the filename for each Hero image.

NO.153 NTO has a small catalogue of items featured in company emails, the NTO marketing team managers, what images popping suggested items and call to action are used with each item in this catalogue within a database this data is saved into a data extension in the marketing cloud and then called into the emails dynamically, each time a change is made to the content a new updated file is dropped on NTOsftp, a proof email is being send to business stake holders for final approval. Using automation studio how can NTO assure that the catalogue stays up to date

 create and AP drivento put the data directly into data extension when any data is changed.

 create a schedule automation that runsevery 15 min to import the file multiple times a day.

 create a file drop automation to import the files when placed on the specific directory on the
…. FTP.

 create a schedule automation to import the file and send two email each time when changes were detected.

NO.154 When importing data into marketing cloud the list detective is triggered for which of the following?

 Data Extenstions

 List Model

 Email Addresses

 Email Alias

NO.155 A marketer would like to automate a weekly email campaign using Automation Studio. The marketer needs to preconfigure the email so a colleague can set up the automation at a later date. How should the customer prepare this email for sending?

 Send Email

 Guided Send

 Send Preview

 Test Send

NO.156 Northern Trail Outfitters (NTO) has a Master Subscriber data extension that contains profile and preference information. Various segments are created from the Master Subscriber data extension and each segment will need to be automatically refreshed daily.
Which two activities should NTO consider using? (Choose two.)

 SQL Query Activity

 Segment Activity

 Filter Activity

 Data Extract Activity

NO.157 An email marketer needs a point and click to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time. What solution meets this specification?

 Data Filters

 Contact Builder

 SQL Query Activity

 Audience Builder

NO.158 A marketer has been tasked with ensuring Northern Trail Outfitters’ unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices.
Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices?
Choose 2 answers

 Ensure opt-out mechanisms are operational for at least 30 days post-send.

 Process every individual’s unsubscribe request within 14 business days.

 Include an unsubscribe link in the header or footer of emails.

 Ask the subscriber to log in to the Preference Center to confirm opt-out.

NO.159 In order to import into an data extension using “add” or “update” command what must it contain?

 Primary Key

 Email address

 Subscriber Key

 Subscriber Last name

NO.160 Northern Trail Outfitters (NTO) sent an email with a Conversion Tracking Link that links to a promotion page in the NTO website. How can the marketing team review conversions for a specific email send?

 Run a Conversion Report for this tracking link

 View Conversions tab of the email send’s tracking page

 Select Conversion Data from the Tracking menu

 Create a Query Activity using Conversions Data View

NO.161 A local restaurant chain wants to send an email to customers seven days prior to their birthday. The restaurant has one non-technical marketer who has limited experience with the Marketing Cloud. The owner wants the birthday email campaign to start tomorrow. Which tool can the non-technical marketer use most easily to segment and send the birthday email?

 User-initiated email

 Query Activity

 Playbooks

 Automation Studio

NO.162 Which recipient option is available with Simple Send? (Choose 2)

 Group

 Data Filter

 Data Extension

 Audience

 List

NO.163 Which method of storing subscriber information allows a company to do extensive external audience segmentation including additional 1:1 subscriber data the company wants for a send, and to import the data quickly?

 Lists

 Data Extensions

 Lists and Data Extensions

 Active Audiences

NO.164 A 15-person management team wants to review test emails in Content Builder prior to live deployment based on content that is personalized for them but is clearly noted as a test email.
How should a marketer accomplish this task without compromising the email content?

 Create a list composed of the management team, prepend Test” to the Subject, and use the Send Flow to send the email to the list.

 Find each individual with Subscriber Preview and Test Send to each individual Recipient.

 Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend “Test” to the Subject, select the data extension, and send the email.

 Create a Test data extension composed of the management team and Test Send to the Test data extension.

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Salesforce Marketing-Cloud-Email-Specialist Dumps Cover Real Exam Questions: https://www.trainingdump.com/Salesforce/Marketing-Cloud-Email-Specialist-practice-exam-dumps.html

Jul-2022 New Version Marketing-Cloud-Email-Specialist Certificate & Helpful Exam Dumps is Online

Marketing-Cloud-Email-Specialist Free Certification Exam Material with 280 Q&As 

Who should take the Salesforce Marketing cloud email specialist Exam

Salesforce Certified Marketing Cloud Email Specialist JPN certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Salesforce Certified Marketing Cloud Email Specialist JPN. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Email-Specialist Exam provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Email-Specialist Exam then he should take this exam.

Topics of Salesforce Marketing cloud email specialist Exam

Aspirants must know the exam topics before they start of preparation. Because it will really help them to prepare for below concepts
Marketing cloud email specialist exam dumps will include following topics :

1. Email Marketing Best Practices (15%)

• Given a customer scenario, differentiate elements of an email that can impact message deliverability.
• Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
• Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
• Given a customer scenario, apply best practices of communicating with a population.
• Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.

2. Email Message Design (13%)

• Given an email message design, determine the correct use of Approvals.
• Given the desired output requirements, recommend strategies to A/B test email elements.
• Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
• Given the desired output functionality, recommend methods for creating responsive emails.
• Given a customer scenario, recommend email design best practices to implement.

3. Content Creation and Delivery (18%)

• Describe various send capabilities in the Email application.
• Given a scenario, send and deploy an email campaign to meet the customer requirement.
• Given a scenario, create and customize an email message to meet a customer’s need.
• Given a scenario, know how to manage content needed to deploy a customer’s email campaign.

4. Marketing Automation (19%)

• Given a scenario to manage customer data, configure the appropriate marketing automation tools.
• Given a customer scenario, recommend the appropriate marketing automation solution.

5. Subscriber and Data Management (28%)

• Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
• Given a customer’s business requirements, determine how to import data into Marketing Cloud as per best practices.
• Given a customer’s business requirements, configure segmentation tools to accurately model subscribers and data.
• Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.

6. Tracking and Reporting (7%)

• Given an email campaign, describe the steps involved to analyze the performance results.
• Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.
• Given a customer scenario, explain the different metrics available for email campaigns and what each one means.

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