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Released Salesforce Marketing-Cloud-Account-Engagement-Specialist Updated Questions PDF

Marketing-Cloud-Account-Engagement-Specialist Dumps and Practice Test (298 Exam Questions)

Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

Topic	Details
Topic 1	Email Marketing:This section of the exam measures skills of an Email Marketing Specialist and tests the candidate’s ability to differentiate between standard emails and templates. It covers scenarios involving the capabilities and use cases of email within Account Engagement and explains how to analyze email reporting metrics to assess performance and engagement levels.
Topic 2	Administration:This section of the exam measures the skills of a Salesforce Administrator and focuses on essential administrative tasks within Account Engagement. It includes creating, editing, and mapping fields, and understanding how data flows between Account Engagement and Salesforce. Additionally, it covers the functions of the Account Engagement Recycle Bin and its role in managing deleted records efficiently.
Topic 3	Lead Management:This section of the exam measures skills of a Lead Generation Specialist and evaluates knowledge of automation and segmentation tools used in managing leads. Topics include automation rules, dynamic and static lists, completion actions, segmentation rules, and page actions. It also involves understanding scoring and grading models and how they contribute to lead qualification. Custom redirects and their use in tracking engagement are also part of this domain.
Topic 4	Account Engagement Forms, Form Handlers and Landing Pages:This section of the exam measures skills of a Marketing Coordinator and explores the tools used for capturing and managing leads through forms and landing pages. It covers the use cases, capabilities, and reporting metrics of Account Engagement forms and form handlers. It also includes interpreting performance metrics of landing pages, ensuring candidates understand how to assess and optimize their effectiveness in campaigns.
Topic 5	Visitors and Prospects: This section of the exam measures the skills of a Marketing Associate and covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.

NEW QUESTION 18
A user wants to increase a prospect’s score an additional five points every time a specific form is completed. The score increase should occur upon form submission.
What automation tool should be used to accomplish this?

Engagement studio

Completion action

Custom redirect

Segmentation rule

NEW QUESTION 19
Which two actions can be taken once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement? Choose 2 answers

Manually editing the Opportunity In Marketing Cloud Account Engagement

Referencing the Opportunity in automation rules

Viewing the Opportunity in Opportunity Reports

Manually deleting the Opportunity in Marketing Cloud Account Engagement

NEW QUESTION 20
How can an action be applied to a prospect who views a specific page of a website?

Through completion actions

Through automation rules

Through scoring

Through page actions

None of the above

NEW QUESTION 21
What report allows you to see how successful or active a form has been on your site?

Campaign reports

Landing Page reports

Form reports

Conversion reports

None of the above

NEW QUESTION 22
What does the Data.com connector allow you to do?

Sync all your prospects to Salesforce

Connect with your meeting software

Quickly jump into the Data.com results for a prospect or their company

NEW QUESTION 23
What is a difference between a dynamic list and a static list?

You cannot manually update list membership of a static list but you can manually update list membership of a dynamic list

You cannot manually update list membership of a dynamic list but you can manually update list membership of a static list

You can add an action to a dynamic list that will trigger when a prospect is added but you cannot add an action to trigger on a static list when a prospect is added

Dynamic lists are retroactive while a static list cannot be retroactive

NEW QUESTION 24
A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:
* https://www.tenoxsoft.eom/products/A
* haps://www.tenoxsoft.con-i/products/B
* https://www.lenoxsoft.eom/pfodocts/C
What is the recommended way for the user to accomplish this?

Create one page action with comma-separated URLs.

Set the page action URL as https://www.lenoxsoft.com/products/B

Create three separate page actions, one for each URL.

Set the page as a priority page in Marketing Cloud Account Engagement.

NEW QUESTION 25
Your client wants to filter out their own IP address that is currently skewing their results. What do you recommend they use?

An Automation Rule

Add rules to the Marketing Cloud Account Engagement tracking code.

Completion Actions with a filter

Visitor Filters

NEW QUESTION 26
Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers

A prospect being converted from a Lead to a Contact

A prospect sending an email to their assigned user

A prospect clicking on a tracked link in an email

A prospect submitting a form on a landing page

NEW QUESTION 27
What HML merge field should be included in an email to allow prospects to manage their email preferences?

{{Unsubscribe}} or {{EmailPreferenceCenter}}

{{OptOut}} or [{EmailPreferenceCenter}}

{{OptOut}} or {{ReportSpam}}

{{Unsubscribe}} or {{Opt_Out}}

NEW QUESTION 28
What type of Information do rule step types look for in engagement studio programs?

Prospect Interest

Prospect behavior

Prospect activity

Prospect criteria

NEW QUESTION 29
What does the Google Analytics connector allow Marketing Cloud Account Engagement to do?

Update the conversion field in Google Analytics.

Sync prospects with Google AdWords.

Send emails to prospects from Gmail.

Append UTM parameters to a prospect record.

NEW QUESTION 30
You can set up Marketing Cloud Account Engagement yourself to sync with Person Accounts.

True

False (you need to contact Marketing Cloud Account Engagement support to enable this functionality)

NEW QUESTION 31
You can set up Marketing Cloud Account Engagement to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account.

True

False

NEW QUESTION 32
Which two prospect activities trigger a sync from Marketing Cloud Account Engagement to Salesforce?
Choose 2 answers

Submitting a form

Opening an email

Clicking a custom redirect

Unsubscribing from email

NEW QUESTION 33
What does a marketing user have access to in Marketing Cloud Account Engagement?

Can see users and groups

Creating new lists, forms, landing pages and send list emails.

Prospect management

Can only import prospects

None of the above

Marketing-Cloud-Account-Engagement-Specialist Exam Dumps Pass with Updated 2026 Certified Exam Questions: https://www.trainingdump.com/Salesforce/Marketing-Cloud-Account-Engagement-Specialist-practice-exam-dumps.html

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Released Salesforce Marketing-Cloud-Account-Engagement-Specialist Updated Questions PDF [Q18-Q33]

Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics: