Google Google-Ads-Video Practice Exam – 52 Unique Questions [Q10-Q28]

QUESTION 10
A florist chain is looking to generate as much awareness as they can before their special roses go into bloom.
They only have two and a half weeks to achieve this with the assistance of a Google Video campaign using
“Brand awareness and reach” as the campaign goal. Which budget type should the florist chain use, and why?

QUESTION 11
You tried using Reach Planner to create a forecast for your new awareness Video campaign, but the campaign results were very different from the media plan numbers provided by the Reach Planner forecast. Why did this mismatch occur between campaign results and forecast data?

QUESTION 12
An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they’re unsure what to base the figure on. What’s a valid way for them to determine the tCPM for the business new Video campaign?

QUESTION 13
A company is looking to grow consideration of their products in their potential customers’ purchase cycles.
Why is a Google Video campaign an appropriate method to meet their goals?

QUESTION 14
A business owner is interested in running an awareness Video campaign and wants to know whether the campaign shifted user perception or behavior toward their products. What measurement solution should they use to find this information and when should they implement it?

QUESTION 15
An account manager is setting up a Video campaign to grow consideration. What ad formats should they expect to run?

QUESTION 16
A business owner wants to measure the unique reach and frequency in their awareness Video campaign. What insight will they glean?

QUESTION 17
A clothing store owner who wants to drive awareness to a new product line that’s being launched has created a Google Video campaign with no marketing goal selected. The owner wants to get as many impressions as possible from their bidding strategy. What bidding strategy should they employ to achieve this marketing objective?

QUESTION 18
If the marketing manager of a catering company is focusing on driving as many orders as possible on a weekly basis with a Video action campaign, which of the following creative implementations should they use?

QUESTION 19
Your Google Video campaign is driving awareness of a new service your company will soon release, and you’re considering inflating your target cost-per-thousand impressions (tCPM) bid to achieve that goal. Why should you avoid inflating the tCPM bid for your new campaign? 1

QUESTION 20
You want to track conversions for your Video action campaign, but you’re worried that your campaign won’t track some conversions because many customers take extra time to make a final decision on their purchases.
What conversion tracking best practice should you follow to make sure you accurately measure conversions?

QUESTION 21
What audience solution would you use if you were building a Google Video campaign for a music school that wanted to grow consideration for a new class tailored to advanced musicians?

QUESTION 22
A marketing manager started a Video action campaign one month ago. Two weeks ago, they added InMarket and Custom Audiences to the campaign. Currently, they’ve spent 80% of the campaign budget. What action would you recommend next to grow conversion volume?

QUESTION 23
The marketing team for a wildlife conservation effort is setting up a Video action campaign to drive online donations on their website. What actions should they take to achieve their goal?

QUESTION 24
Which audience solution would you use to reach male users who are 18 to 24 years old with the help of a Google Video campaign?

QUESTION 25
For the last year, you’ve run a consideration Video campaign. Now you want to see evidence that your investment was effective based on the number of times users actually clicked on your videos. What consideration measurement metric should you use?

QUESTION 26
A hair salon owner is setting up a Video action campaign for the first time, and she wants to get optimal results from her ads. Which of the following is a recommended best practice she should implement?

QUESTION 27
What measurement solution should you use to measure the share of views your audience will have a chance to see in your awareness Video campaign?

QUESTION 28
Having relied on Google Search campaigns in the past, the marketing team at a leading catering business now wants to take advantage of a Google Video campaign with a “Sales” campaign goal. What’s the benefit of creating their Google Video campaign in the same account as their Google Search campaigns?