Tag Marketing-Cloud-Email-Specialist study reference

NO.94 Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with “Main Banner Top” in NTO’s most recent newsletter.
Where can the marketer most easily find this information?

NO.95 How can AMPscript customize email messages?

NO.96 A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?

NO.97 Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?

NO.98 Northern Trail Outfitters manually sent an HTML email to subscribers which contains a link to the wrong landing page for a particular campaign.
Which option minimizes the impact of this error?

NO.99 A local cars store is implementing marketing cloud and will be using list to store their subscribers data, which two types of data can subscriber easily update via the default profile center choose two answers

NO.100 Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it.
Which configuration caused the send to fail?

NO.101 The marketer for Northern Trail Outfitters wants to review the tone of subject lines and the effect on engagement for recent sends.
Which tool should supply insights into the tone of subject lines?

NO.102 Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company’s static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option for future confirmations.
Which journey type is best suited to run this test?

NO.103 A marketer wants to send the same email with the same send properties in several automations.
Which activity should be created within Automation Studio?

NO.104 A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters’ marketing team.
Which three considerations should the marketing team keep in mind as they begin using Content Builder?
Choose 3 answers

NO.105 Northern Trail Outfitters uses HTML emails that have headers and footers coded into the email.
What tool can the marketer use to control default headers and footers on email sends?

NO.106 NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last
purchased. NTO is evaluating both Automation Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available activities. Which three Canvas Activities are available in Journey Builder? Choose 3
answers

NO.107 Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and sender reputation.
What should NTO use to make sure email addresses are valid before adding to its audience?

NO.108 An insurance company has launched a new campaign to target Individuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.
How should the marketer use low-code to create this segment?

NO.109 Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.
In which two ways can they avoid emails being blocked or marked as spam? (Choose two.)

NO.110 Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.
What should NTO use to ensure the most up-to-date content is included in each email?

NO.111 Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its ‘Weekly Deal email.
Which feature provides notification badges to alert NTO of any performance issues?

NO.112 When using a mobile-optimized template, what causes the mobile layout to display?

NO.113 NTO has master unsubscribed data extension that contains profile and preference information various segments are created from the masters unsubscribed data extension. In Each segment to be automatically refreshed daily, which two activity should the NTO consider using?
Choose two answers

NO.114 A marketer wants to use personalization strings to create individualized content for an upcoming send. What would the marketer need to know to understand how to use personalization strings? (Choose 3)

NO.115 A marketer is testing an email that includes an Interactive Email Form and discovers the form is missing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?

NO.116 Northern trail Outfitters’ marketing department wants to review lastyear’s holiday engagement to this year’s engagement.
What should they use to access the historical engagement data?

NO.117 A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?

NO.118 Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey’s cross-channel performance data?