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Pass Exam With Full Sureness – Marketing-Cloud-Email-Specialist Dumps with 165 Questions

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What is the duration, language, and format of Salesforce Marketing cloud email specialist Exam

• Questions type : Multiple choice
• Language : English
• Passing score: 65%
• Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.

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Q13. Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.
Which action follows best practices to increase subscribers?

 Send an SMS to NTO’s entire customer database with a link to subscribe.

 Collect emails at offline activities, including in stores.

 Send an email to NTO’s entire customer database asking for referrals.

Explanation
One of the best practices to increase email subscribers is to collect emails at offline activities, including in stores1. This way, NTO can capture the interest of potential customers who are already engaged with their brand and products. NTO can also offer incentives, such as discounts or freebies, to encourage customers to sign up for their email list. By collecting emails at offline activities, NTO can build a permission-based and relevant email list that can improve their deliverability and engagement rates.
Sending an SMS to NTO’s entire customer database with a link to subscribe is not a good practice, as it may violate the consent and privacy laws of different countries2. Moreover, sending an SMS to customers who have not opted in for SMS communication may annoy them and damage NTO’s reputation. NTO should only send SMS messages to customers who have explicitly agreed to receive them and provide them with an easy way to opt out.
Sending an email to NTO’s entire customer database asking for referrals is also not a good practice, as it may result in spam complaints and unsubscribes3. Asking for referrals should be done in a targeted and personalized way, based on the customer’s behavior and preferences. NTO should also provide incentives and clear instructions for customers who want to refer their friends and family to NTO’s email list. References := 1: Optimizing Marketing Cloud: Best Practices for Managing Inactive Accounts – Salesforce 2: How You Can Keep Email Subscribers Engaged | Salesforce 3: Email Marketing Best Practices – Salesforce.com

Q14. A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Who should path optimizer be configured to handle these requirements?

 Place a Random Split before Path Optimizer for the pilot group.

 Configure a holdback group to be targeted by the winner.

 Select winning path three days after journey activation

Explanation
To test different subject lines with a pilot group and then send the winning subject line out to the remaining customers, you should place a random split before path optimizer for the pilot group. This will allow you to divide your audience into two groups: one for testing and one for holding back. Then, you can use path optimizer to test up to 10 subject lines with the testing group and select the winner based on open rate or click rate. Finally, you can send the winning subject line to the holdback group.

Q15. Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?

 Append

 Overwrite

 Add and Update

Explanation
Overwrite is the best import option to ensure the data extension only contains currently active customers, as it deletes all existing records in the data extension and replaces them with the new records from the import file.
This ensures that only customers who are included in the daily feed remain in the data extension. Append or Add and Update would not work for this scenario, as they would either add new records without deleting old ones or update existing records without deleting old ones.

Q16. A marketer wants to send the same email with the same send properties in several automations.
Which activity should be created within Automation Studio?

 Triggered Send

 Send Email

 Automated Send

 Template Send

Q17. What is a true statement about the Master Unsubscribe? (Choose 3)

 Subscribers can log in to the Salesforce Marketing Cloud to unsubscribe

 Subscribers can be manually unsubscribed in Subscriber Properties

 Subscribers can Master unsubscribe themselves via the Subscription Center

 Subscribers can be Master unsubscribed via an import to All Subscribers

 Subscribers can contact the Salesforce Marketing Cloud to unsubscribe

Q18. A local cars store is implementing marketing cloud and will be using list to store their subscribers data, which two types of data can subscriber easily update via the default profile center choose two answers

 ….Attribute

 order history

 data extension field

 email address

Q19. What are the 4 ways to gain subscribers? (Choose 4)

 Make a list of your most common touchpoint

 Test a few different opt in techniques.

 Use A/B Testing

 Get Social

 Go Mobile.

Q20. Northern Trail Outfitters (NTO)notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?

 List-Unsubscribe header

 Profile Center Unsubscribe

 Universal Unsubscribe

Explanation
List-Unsubscribe header is a feature that allows subscribers to unsubscribe from an email by clicking a link in their email client. This link is added by Marketing Cloud to the email header and can trigger an unsubscribe reason related to RMM, even if RMM is not enabled in the account. [Source: Trailhead]

Q21. NTO wants to improve open rates. The email tracking team would like each of its campaign to have an engaging firm name, what should the email team setup for each campaign.

 Delivery profiles

 Sender profile

 Profile attributes

 send flow

Q22. An account has Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns.
Which two steps should the marketer take when creating the data extension? Choose 2 answers

 Set the Email address column as Primary Key

 Relate the Email Address to Subscriber Key

 In Properties, check the “Is Sendable” option

 Set the column with Subscriber Key as Primary Key

Q23. Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company’s website. The process does not have access to SFTP.
How should the automation be configured to run?

 Schedule the automation to run hourly.

 Trigger the automation via API.

 Use a File Drop starting source.

Q24. A 15 person management team wants to review test emails built in email studio prior to live deployment based on content that is personalized for them but it clearly noted as a test email what is the safest most effective way for a marketer to accomplish this task without the compromising email content.

 create a list composed of the management team prepare test to the subject and use the send flow to send email to the list.

 find each individual with subscriber preview and test send to each individual recipient

 create a test data extension composed of the management team and test send to the test data extension

 create a data extension composed of the management team create a user initiated send definition, select the email prepare test to the subject, select the data extension and send the email.

Q25. Northern Trail Outfitters wants to ensure its emails are meeting subscriber expectation and enticing engagement.
Which 2 best practices should NTO employ when sending email?

 Set Cadence Expectations to front with Subscribers

 Send generic content to appeal to all audicences.

 Send Multiple emails a day to keep the brand top of mind

 Use Subscriber data to dynamically populate email content

Q26. A team wants to import a file with column names that do not match the fields into a data extension.
What step is needed to align the file data to the field names in the data extension?

 Choose the appropriate date format.

 Name the new import definition.

 Select the delimiting character.

 Map the attributes in the file.

Q27. Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that the correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment once it is tested.
Which two tools should be used to test and configure the segment? (Choose two.)

 Data Filter

 Filter Activity

 SQL Query Activity

 Filtered Group

Q28. Which file type delimiter is available in the Import Wizard? (Choose 3)

 Pipe

 Other

 Comma

 Fixed Length

 Tab

Q29. A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with another business unit in their account. How should the marketer share these assets?

 Individually share each asset with the other business unit in Content Builder.

 Move the content into the Shared Content folder in Content Builder.

 Create and share a new folder for the assets in Content Builder.

 Switch to Classic Content to move the assets into the Shared Content folder.

Q30. TO would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero image using the naming convention
“Hero CTA”.
What are two method two ensure click behavior on these images is tracked with this naming convention.

 Include “Hero_CTA” in the link tooltip field for each link

 Add “”Hero_CTA” to the traking alias field for each link

 Include “Hero_CTA” in the link filename for each hero Image

 Include an alias attribute in each anchor tag and populate it with “Hero_CTA”

Q31. Northern Trail Outfitters (NTO) has rolled out changes to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?

 Einstein Engagement Frequency

 Einstein Engagement Scoring

 Einstein Messaging Insights

Explanation
Einstein Engagement Scoring is a feature that assigns scores to subscribers based on their likelihood to open, click, or unsubscribe from an email. Marketers can use these scores to segment their audience and optimize their email campaigns. [Source: Trailhead]

Q32. Northern Trail Outfitters has created a dynamic content block that displays content based on a subscriber’s gear preference. There are three possible combinations in addition to receiving the default content.
How should they test that the content is displaying as intended?

 Create a test list with all possible content variations and send test emails to that list.

 Cycle through each subscriber’s gear preference on the Preview and Test tab and send individual test emails.

 Create a test data extension with all possible content variations and send a test email to that data extension.

 Create an automation with a send activity that deploys test emails to a test data extension.

Q33. Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO’s SFTP. A proof email is
then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

 Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.

 Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.

 Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.

 Create an API-driven process to put the data directly into the data extension when any data is changed.

Q34. NTO wants to reuse a skiing promotional advertisement used in one of last winter’s email campaigns. Which three methods in Content Builder can be used to locate the promotional advertisement? Choose 3 answers

 Local folder structure

 Search field

 Content Type filter

 Email Type

 Tags filter

Reference:
https://www.dummies.com/business/marketing/find-content-salesforce-marketing-cloud-content-builder/

Q35. A marketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source for a journey.
Which tool should help create this table?

 Automation Studio

 Data Designer

 Audience Studio

Q36. A marketing team is using two systems to send emails. The team wants to maintain unsubscribeinformation between both of the systems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?

 Importunsubscribes into a data extension, then update status with a query.

 Create an automation triggered on unsubscribes from the other system.

 Create a suppression workflow for the unsubscribed accounts.

 Import unsubscribes with the appropriate status into All Subscribers.

Q37. Which of the following is not a valid data type of list model?

 Numeric

 Text

 Decimal

 Date

 Loading …

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