Category MB-220

QUESTION 69
The time is currently 8pm on Thursday night. You have been tasked with creating and sending a LinkedIn post on the company’s account advertising the Planned Event.
Following Litware’s standards, which two options should you choose when preparing this message? Each answer represents a complete solution.

QUESTION 70
You are the marketing manager at Contoso, Ltd. Your team has created a survey and sent out the link through
email for responses.
You want to understand the outcome from the Satisfaction Metrics report and identify the metrics created by
default in Dynamics.
For the metrics, what are the three charts created by default in Dynamics? Each correct answer presents a
complete solution.

QUESTION 71
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.
Solution: You tell the team that Traditional Emails are able to be used in customer journeys.
Does this meet the goal?

QUESTION 72
You are a marketing administrator for Contoso Ltd.
You have a Contact Us marketing form that has fields for a person’s name, company, address, email address, and phone number.
When the form is submitted, you need to ensure that:
If the contact or lead already exists, their record is updated.
If the contact or lead does not exist, their record is created.
What should you do?

QUESTION 73

Your boss has asked you to send out a simple email campaign using a Customer Journey.
Which four activities must you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

QUESTION 74

You have a subscription to Dynamics 365 for Marketing.
You need to recommend which analytics tools should be used for each channel measured by your subscription.
Which analytics tools should be used for seeing the data by contact or by lead? Each tool may be used once,
more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

QUESTION 75
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.
Solution: You tell the team that Traditional Emails are able to be used in customer journeys.
Does this meet the goal?

QUESTION 76
DRAG DROP
Your marketing department has given you a list of requirements.
Which requirements will you be able to meet by utilizing the tools in Dynamics 365 for Marketing? To answer, drag the appropriate requirement to the correct column. Each requirement may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:

QUESTION 77
You use Dynamics 365 for Marketing to obtain detailed analytical views to help you understand your impact and learn which marketing instruments work best for your audience.
You need to track response data regarding how your contacts react to your various marketing initiatives.
Which three sources of analytical data are available to you regarding your marketing initiatives? (Choose
three.) Each answer presents a complete solution.
NOTE: Each correct selection is worth one point.

QUESTION 78
Drag and Drop Question
You are a content creator and you often need to add dynamic content to your emails.
You need to be able to know which data source to use to add various types of content available using assist-edit.
Which data source should you use to add the content types listed? To answer, drag the appropriate data source to the appropriate content type. Each data source may be used once, more than once and not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

QUESTION 79
You are the administrator for your company’s Dynamics 365 for Marketing application. You are responsible for ensuring that the current constraints of your subscription are not exceeded.
You want to establish monitoring for the critical components that drive additional subscription costs.
Which three subscription limits can you monitor at Settings > Advanced Settings > Others > Quota Limits?
(Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

QUESTION 80
Your company sells its products through distributors to other businesses. You are responsible for marketing to the distributors.
For the next year, the vice president (VPJ of the sales department wants the marketing team to support their sales efforts by sending a weekly email to Primary Contacts for Distributor Accounts The email, which you have already developed, will include a list of all open opportunity records for each Distributor. The sales VP will be reviewing the Open and Click rates for the weekly email each week.
You need to enable this email to be sent each week for a year
What should you do?

QUESTION 81
You are a marketing administrator.
You need to edit a web page that contains a form used for holiday offers. The page and form are visible to the outside world.
Which five steps, in order, are needed to complete your task? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

QUESTION 82
DRAG DROP
You are creating a lead scoring model.
You need to set up scoring, based on both explicit data and implicit data.
Which scenario represents the appropriate data type? To answer, drag each scenario to the appropriate data type. Each data type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:

QUESTION 83
You are the manager of Internet sales for your company.
You have been asked to create and distribute a post-purchase survey to both registered and guest customers purchasing on your site.
Which three things will be true about the distribution of your survey? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

QUESTION 84
You have been asked to create a customer journey that meets this goal: Send an email to all cat owners, then follow up with a text message to those contacts who opened the email, waiting one day between actions.
Which five actions should you perform, in sequence, to meet the requirements? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

QUESTION 85
You are the administrator at Contoso, Ltd. You need to create a marketing email to notify customers when a card has been abandoned on the company website.
Which five actions in sequence are required to create an email that is ready to send? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

QUESTION 86
You are a Dynamics 365 Marketing functional consultant.
You need to configure Dynamics 365 Marketing for lead scoring.
Which configuration settings will allow you to accomplish the desired results? To answer, drag the appropriate
configuration setting to the correct desired result. Each configuration setting may be used once, more than
once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.

QUESTION 87
You need to extend the dynamic content scripting features in marketing emails by adding JavaScript code.
Which JavaScript library should you use?