AD0-E559 - Latest Training Dumps

QUESTION 13
A marketer wants to be efficient and effective with their A/B testing strategy. What A/B testing best practice should the user follow?

Run a combination of many tests sequentially and methodically.

Vary as many elements as possible in each test.

End the test as soon as one version surpasses the other.

QUESTION 14
Ajay has joined as the Adobe Marketo Engage Administrator for ACMEWorld theme park. He would like a comprehensive list of actions that users have taken within the Adobe Marketo Engage instance in the last six months. Also, he wants to know who updated the Webinar registration landing page in the last month.
Where would Ajay find these details?

Check User Login History

Use Audit Trail

View Lead Activity

QUESTION 15
There is a need to configure a Trigger based Smart Campaign that scores a ‘Person’ when at least five tracked webpages have been visited in a 24 hour window.
With the use of the ‘Visits Web Page” Trigger, how would this be achieved?

Edit the Qualification Rules’ of the Smart Campaign to be set as once every one day.

Alongside the Trigger, include a Filter’ to the Smart List of Visited Web Page’, with Date of Activity’ and Visits Web Page’ Constraints.

Add the Min. Number of Times’ and Date of Activity” Constraints to the existing Visits Web Page’ Trigger.

QUESTION 16
A marketer is building a new program. One of the emails he created is no longer needed so he tries to unapprove the email and delete it.
When unapproving the email the following error message appears.

How can he find out where the email is still being used?

In the Audit Trail of the Admin screen

In the Used By tab of the email

In the Used By page of the program

QUESTION 17
The duration of a wait step in an existing active smart campaign was modified from 2 days to 5 days.
If there were 10 people in the Wait step when the step was changed, what would happen?

The 10 people would remain in a 2 days duration.

The 10 people would error out and skip the wait step.

The 10 people would automatically follow the new duration.

QUESTION 18
The Acme Case Study program contains the following assets and campaigns:

The A – Downloaded smart campaign contains the following trigger:

The A – Downloaded smart campaign contains the following flow steps:

A new person fills out the Content Form, which is embedded on the website. How will the acquisition program be captured for the person?

The Change Program Status flow step sets program membership and thus sets It as the acquisition program.

The program contains no mechanism to set the acquisition program for the person.

The Content Form is local to this program, so the program is automatically set as the acquisition program.

QUESTION 19
Aya has finished building a webinar program in Adobe Marketo Engage and connected it to a Launchpoint partner. Webinar registration is being handled by an Adobe Marketo Engage landing page. During the quality assurance process, she visited the landing page and registered for the webinar for the first time, however, a confirmation email was not sent.
What are two places to troubleshoot? (Choose two.)

Check to see if the confirmation email has the correct {{memberwebinar uri}} token.

Check to see if the smart campaign is set to run every time or run once.

Check to see if the smart campaign handling the registration has any members.

Check to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status.

QUESTION 20
An Adobe Marketo Engage expert works for Desserts4You and has created a segmentation to help with email campaigns.

Dynamic content is being used in the email blast and is segmented based on dessert preferences. Specific messaging has been created for each dessert segment.
There are three records in the database. Miri likes apple pie and sticky toffee pudding. Jacinda likes tiramisu and apple pie. Indira likes sticky toffee pudding.
What message will each person receive?

Miri will receive an email with both apple pie and sticky toffee pudding messaging. Jacinda will receive an email with tiramisu and apple pie messaging. Indira will receive an email with sticky toffee pudding messaging.

Miri will receive an email with apple pie messaging. Jacinda will receive an email with tiramisu messaging. Indira will receive an email with sticky toffee pudding messaging.

Miri will receive an email with sticky toffee pudding messaging. Jacinda will receive an email with apple pie messaging. Indira will receive an email with sticky toffee pudding messaging.

QUESTION 21
An Adobe Marketo Engage user sees a new person created followed immediately by an unsubscribe activity.

What is a reason for this data value change?

This email was already part of the Adobe Marketo Engage database in the past as an unsubscribe.

A trigger campaign is running unsubscribing new people automatically until they give their consent.

A system flow action is triggered when an Adobe Marketo Engage user directly edits a record in the database.

QUESTION 22
Sarah has logged in to her Adobe Marketo Engage Instance and realized that she can only view and access the Default Workspace. Sarah sent a request to the Adobe Marketo Engage Admin, Greg, to update her permissions so that she can also view and access the APJ Workspace.
What does Greg need to do in order to make this happen?

Assign the team member’s User to the APJ Partition.

Adjust the team members User to allow access to the APJ Workspace

Adjust the team members Role to allow access to the APJ Workspace.

QUESTION 23
An Adobe Marketo Engage user created a form in Design Studio rather than within a program in Marketing Activities.
According to best practices, what is a reason for creating a form in Design Studio?

There are more design options for the form’s layout

The form can be shared across workspaces

The form can be used across multiple programs

QUESTION 24
David wants to time-stamp a custom field called ‘MQL DateTime Most Recent’ every time a person reaches the MQL stage. He will use a smart campaign that triggers upon MQL and the flow will have no wait steps.
Which type of token would he use in the “Change Data Value’ flow step required to achieve his goal?

System

Person/Lead

Trigger

QUESTION 25
An Adobe Marketo Engage administrator is building a revenue model:

When validating the model, they received an error message.
What does the administrator need to do to correct the model validation error?

Add triggers to all stage transitions.

Add at least one SLA stage to the model.

Add all stages to the success path.

QUESTION 26
Bhaskar has implemented a new naming convention that calls for users to include PRODI, PR0D2, PROD3, or MULTI. These are to indicate which product line(s) the program is related to.
What is one new benefit Bhaskar will gain by implementing this new naming convention?

Bhaskar will be able to create a global product-specific scoring program that triggers off Program Status Changes with a Program Name constraint.

Bhaskar will be able to create product-specific dynamic content.

Bhaskar will be able to create product-specific nurtures.

QUESTION 27
An Engagement Program has not deployed the next new email even though there are people in the stream and the cadence set correctly.
What is one possible reason the email has not been launched?

The new email has not been activated.

The stream has not been set as activated.

All Persons in the stream have exhausted their content.

QUESTION 28
Keeghan consistently monitors new names that are created in his Adobe Marketo Engage instance. His people performance report shows that there were 100 new leads created yesterday. He asked his team if they could confirm where the leads came from but unfortunately they did not know. There are no operational programs tracking and setting person source in the instance.
Which field can Keeghan check to give him some indication of where the leads came from?

Original Source Info

Lead Source

Acquisition Program

QUESTION 29
A marketer conducted an A/B test and expected the new version to perform better than the original version.
However, this did not occur.
What conclusion can the marketer make about these A/B test results?

Their test hypothesis was invalidated and they should test again.

The test was erroneous and the results should be thrown out.

The test period was too short and they need to let it run for a longer time.

QUESTION 30
A marketer is selling up a form on an Adobe Marketo Engage landing page for a gated content program, with pre-fill enabled for the fields First Name, Last Name, Email Address, and Company Name.
The gated content is promoted via email to existing customers and via social media to reach a broader audience.
For which audiences will the fields First Name, Last Name, Email Address, and Company Name pre-fill when they go to the landing page?

Only for people who click the link in the email

Only for people already known in the database

For all people going to the landing page

QUESTION 31
Kelsey is building a consent management program. As part of the program build, Kelsey has built a smart campaign that will update a person’s record with the opt-in date in the flow when their Marketing Opt-in changes to True. She has set up the following trigger campaign.
There are no other triggers or filters in the smart list in the smart campaign.

Will the campaign process all leads who have a Marketing Opt-in value of True?

Yes, the campaign will process new and existing leads regardless of source (i.e., webform fill out. list import. CRM, etc.)

No, the campaign will only process web form fill out leads but not leads from a list import.

No, the campaign will process only existing leads but not new leads.

QUESTION 32
An Adobe Marketo Engage Expert would like to create a lead scoring model to help sales focus on the most promising leads.
What is a best practice when creating a scoring model?

Ask the marketing team to provide the characteristics they think should be included.

Look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers.

Import a best practice lead scoring program template from the Adobe Marketo Engage program ° library.

QUESTION 33
Sally has built a webinar program, which she is due to launch in a few days. She has started to QA (quality assurance check) the program to ensure that the {{member.webinar url}} token is working correctly.
In what two ways can Sally test the confirmation email? (Choose two.)

Preview the Confirmation Email, send herself a sample, and click on the Join Webinar’ CTA on D the Confirmation Email she receives in her mbox.

View Approved Registration Landing Page, complete the registration form, and click on the ‘Join Webinar’ CTA on the Confirmation Email she receives in her Inbox.

Preview the Confirmation Email and view by ‘Person’, send herself a sample, and click on the ‘Join Webinar’ CTA on the Confirmation Email she receives in her Inbox.

Click the Register Now’ CTA on the invite email, complete the registration form, and click eft the Join Webinar’ CTA on the Confirmation Email she receives in her inbox.

Category AD0-E559

2023 Valid AD0-E559 Real Exam Questions, practice Adobe Marketo Engage [Q13-Q34]